STERLING GROUP OF COMPANIES an ISO-9001:2015 certified 100% EXPORT ORIENTED UNITS are an entrepreneurship of highly qualified management & staff backing by 51 years of experience to meet the world’s requirement of Ferrous and Non-ferrous precision parts and Components (mainly Brass Based), to suite the specifications of different international standards..
Our commitment to quality, consistency and reliability made us one of the top Exporters from India. Our Brand Name “STERLING” itself is considered as a mark of quality by all our National & International customers. We have satisfied our customer’s requirement not only by providing them quality material, but also by timely deliveries & services. Our commitment to quality and timely deliveries made us leaders in National as well as in International market, for more then 3 decades.
We strongly believe in maintaining perfection in quality and standards, which leads to achieving excellence in our profession. We at Sterling, achieved several milestones, with this attitude and belief to achieve further more, for which we prepared ourselves as an ISO-9001:2015 and 100% Export Oriented Unit.
Our Company was born as Bharati Auto Products in a small rented factory in Oswal Ice Factory area in Jamnagar with a size of 5 employees. We started with making Battery terminals and sold them to local dealers in Northern part of India.
By the year 1975, we had expanded to 15 employees. We started making export quality Battery Terminals which were supplied to local exporters who then would export it to other countries.
Opening our own factory
Our first factory was opened in GIDC Phase 1 in Jamnagar in a 13,000 square feet area. We started our own foundary which increased our manufacturing prowess to twice that of earlier. We also started our new brand Hirpara Metal Industries for selling electrical industrial cable glands. Initially, we supplied them to local companies in northern India.
Expansion of the Cable Gland range
We expanded our Cable Gland market to include the southern part of India. Business was in full swing. We also added export quality cable Glands to our range which were supplied to the local suppliers. We had expanded to employ 50 people.
Our First Export
We made our first export to Malaysia in 1987. We started exporting to countries in the far east region like Malaysia, Singapore and Indonesia in a small scale.
New Marketing Office
We opened a new Marketing Office in Mumbai, India which would be responsible for all the exports. We also started exporting to countries in the Gulf region like UAE, Oman, Qatar, Saudi Arabia, Bahrain and Kuwait. Export had increased to 3 times of when it started in 1987 and number of people employed increased to 100.
More Countries, More Products, More Space
We started exploring the European market to export our products. United Kingdom and France were added to the list of countries we exported. We added Industrial Brass Fittings to our range of products. We bought new space to increase our factory size to 30,000 square feet.
More New Countries
We now export our products to more than 20 countries. New additions include Spain, Portugal, Italy, Germany, USA, Canada and Australia.
A New Factory
We acquired a space of 500,000 square feet to build our new ambitious factory in GIDC Phase 3 in Jamnagar in 2005. Construction was completed in a part of that space and we moved the manufacturing of Cable Glands and Brass Fittings to the new factory to fulfill the increased demand of our products. The number of people employed increased to about 250.
World wide coverage
We now export to more than 40 countries from all the parts of the world including countries like Brazil, Chile, Peru, Uruguay, Ecuador, El Salvador, Guatemala, Belgium and Croatia.